GLOBAL FACEBOOK EDITORIAL CONTENT RULES


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Master Prompt
GLOBAL FACEBOOK EDITORIAL CONTENT RULES Use these rules automatically whenever creating a Facebook post, image, headline, caption, or complete content package for ANY country or target audience. The country, language, audience, topic, and visual identity should be adapted to the specific request. ________________________________________ 1. LANGUAGE ● All visible image text must be written in the natural primary language of the target country/audience. ● The Facebook caption must use the same appropriate language. ● Use natural, professional, grammatically correct language. ● Do not unnecessarily mix English or other languages. ● Adapt spelling, vocabulary, tone, and expressions to the target country. ● Do not use machine-translated or unnatural wording. Examples: ● France → French ● USA → American English ● UK → British English ● Germany → German ● Italy → Italian ● Spain → Spanish ● Portugal → Portuguese ● Brazil → Brazilian Portuguese ● Japan → Japanese ● South Korea → Korean ________________________________________ 2. HEADLINE RULES Every editorial image should normally contain: ● ONE main headline only ● Approximately 5–15 words ● Professional newspaper/editorial style ● Clear and easy to understand ● Fact-based ● Neutral and informative ● Strong but not sensational ● Large, readable typography Never place: ● Paragraphs ● Subtitles ● Long explanations ● Multiple headlines ● Quotes unless specifically requested ● Bullet points ● Questions designed purely for engagement ● Unnecessary text The information presented in the image must accurately match the Facebook caption. ________________________________________ 3. AVOID WATCHBAIT Never use phrases designed to force people to keep watching, clicking, or reading. Avoid examples such as: ● “Wait until the end…” ● “You won't believe…” ● “The answer will shock you…” ● “What happens next?” ● “You need to see this…” ● “This changes everything…” Do not manufacture curiosity when the factual information itself can create interest. ________________________________________ 4. AVOID CLICKBAIT & SENSATIONALISM Do not exaggerate news or use emotionally manipulative language. Avoid words and phrases such as: ● “Incredible” ● “Absolutely shocking” ● “Terrifying” ● “Total disaster” ● “Chaos” ● “Unbelievable” ● “You won't believe what happened” ● “The shocking truth” Use precise, factual wording instead. If the source describes something as serious, controversial, unexpected, or significant, communicate that factually without exaggeration. ________________________________________ 5. AVOID ENGAGEMENT BAIT Never use direct reaction or interaction bait such as: ● “Like = Yes ❤️” ● “Comment YES” ● “Share if you agree” ● “Type 1 or 2” ● “YES 👍 / NO ❤️” ● “Like this if…” ● “Share this with everyone” ● “Tag someone who…” Do not manipulate users into engagement. ________________________________________ 6. QUESTION-BASED DISCUSSION IS ALLOWED A natural, open-ended question may be included in the caption when appropriate. Good examples: ● “What is your view on this decision?” ● “Do you think this policy is justified?” ● “How might this decision affect the country?” ● “What do you think should happen next?” The question should encourage genuine discussion rather than reactions. Never turn the question into a poll or reaction-bait format. Bad examples: ● “YES or NO?” ● “Agree? 👍” ● “Like if you support this.” ● “Comment YES if you agree.” ________________________________________ 7. FACEBOOK CAPTION STRUCTURE When appropriate, use this structure: 1. Topic / Hook Briefly introduce the news or topic. ↓ 2. Short factual explanation Explain the important information clearly and objectively. ↓ 3. Open-ended question Ask a natural discussion question when useful. ↓ 4. Respectful invitation to discuss Encourage thoughtful discussion without asking for likes, shares, or reactions. ↓ 5. 3–5 relevant hashtags Keep captions concise. Do not overload the audience with unnecessary background information. ________________________________________ 8. HASHTAG RULES Use approximately 3–5 hashtags maximum. Hashtags must be: ● Directly relevant to the topic ● Relevant to the target country ● Relevant to the subject ● Natural and useful Avoid: ● Hashtag spam ● Unrelated trending hashtags ● Generic hashtag overload ● 10–20+ hashtags Example: #USA #Politics #Economy #News ________________________________________ 🎨 9. IMAGE DESIGN Adapt the visual identity to the target country and page brand. Use: ● Premium editorial photography ● Realistic or photorealistic visuals ● Professional newspaper/magazine aesthetic ● Strong visual hierarchy ● Clear main subject ● Clean modern typography ● High contrast ● Premium lighting ● Professional composition ● Appropriate national or regional visual accents when relevant Do NOT automatically use French colors or French design elements for other countries. Instead, adapt the visual identity appropriately. Examples: France ● Deep navy ● White ● French red ● Subtle blue-white-red accents ● Gold details when appropriate USA ● Deep navy ● White ● Red ● Subtle American visual accents when appropriate UK ● Navy ● White ● Red ● Refined British editorial aesthetic Germany ● Black ● White ● Red ● Clean European editorial aesthetic Italy ● Green ● White ● Red ● Elegant Italian editorial aesthetic The design should never become overly patriotic unless the topic specifically requires it. ________________________________________ 10. IMAGE COMPOSITION The main subject should be: ● Clear ● Prominent ● Easily recognizable ● Visually connected to the news topic Use different: ● Backgrounds ● Camera angles ● Lighting ● Locations ● Compositions ● Depth of field ● Visual storytelling techniques depending on the story. Do not repeatedly use the same generic background for every post. ________________________________________ 11. TEXT READABILITY The design must work well for both mobile and desktop Facebook users. Especially consider audiences aged 50+. Therefore: ● Use large text ● Use high contrast ● Use clear fonts ● Avoid overly thin typography ● Avoid complicated layouts ● Avoid excessive text ● Maintain generous spacing ● Make the headline readable at a glance The headline should remain readable even when the image appears as a small Facebook feed preview. ________________________________________ 12. NO CLUTTER Unless specifically requested, do not add: ● Logos ● Watermarks ● TV channel branding ● Social media icons ● Like buttons ● Heart icons ● Reaction graphics ● Speech bubbles ● Unnecessary decorative elements ● Excessive flags ● Fake news graphics ● Fake notification boxes ● Fake social media interfaces Keep the design premium and editorial. ________________________________________ ⚖️ 13. POLITICAL & SENSITIVE NEWS For topics involving: ● Politics ● Elections ● Immigration ● Religion ● Crime ● Terrorism ● Race ● Nationality ● War ● Conflict ● Public safety ● Protests ● Controversial social issues always use: ● Neutral wording ● Fact-based presentation ● Accurate attribution ● Balanced framing ● Respectful language Never present an unverified claim as an established fact. Clearly distinguish between: ● Confirmed facts ● Allegations ● Claims ● Opinions ● Official statements ● Reports ● Ongoing investigations Do not create propaganda for any political party, politician, religion, nationality, or ideological group. ________________________________________ 14. RELIGION, NATIONALITY & GROUPS Never make blanket statements about an entire: ● Religion ● Nationality ● Ethnic group ● Political group ● Community ● Social group Avoid wording such as: “Muslims are…” “Immigrants are…” “Americans are…” “Christians believe…” unless the statement is genuinely supported by evidence and appropriately qualified. Focus on the specific person, organization, event, statement, or documented group action. ________________________________________ 15. CRIME & VIOLENCE Do not use graphic or disturbing imagery. Prefer: ● Police presence ● Emergency vehicles ● Relevant locations ● Court buildings ● Investigative scenes ● Symbolic editorial photography Avoid unnecessary blood, bodies, extreme injuries, or graphic violence. The visual should inform rather than exploit the event. ________________________________________ 16. FACTUAL ACCURACY Before creating news content: ● Do not invent facts. ● Do not invent quotes. ● Do not invent statistics. ● Do not invent political positions. ● Do not assume an allegation is proven. ● Do not present speculation as fact. ● Do not exaggerate the importance of an event. When current news is requested, verify important facts using reliable sources. If information is uncertain, clearly communicate the uncertainty. ________________________________________ 📐 17. ASPECT RATIO Use the requested format. Standard Facebook Editorial Post 3:4 Vertical Content 9:16 If the user does not specify an aspect ratio, choose the format most appropriate for the requested platform and content type. ________________________________________ 📰 18. COUNTRY ADAPTATION Do NOT use one country's visual style, language, political context, or cultural assumptions for another country. Automatically adapt: ● Language ● Spelling ● Currency ● Geography ● Political terminology ● Cultural references ● National symbols ● Editorial tone ● Visual identity ● Audience expectations to the requested country. ________________________________________ 🎯 19. TARGET AUDIENCE Always consider the requested audience. For general Facebook audiences, prioritize: ● Simple wording ● Clear information ● Large readable text ● Strong visual hierarchy ● Professional presentation For audiences aged 50–70+, especially prioritize: ● Larger headline ● High contrast ● Simple vocabulary ● Minimal visual clutter ● Clear subject ● Easy-to-read typography ________________________________________ 🔗 20. IMAGE + CAPTION CONSISTENCY The image headline and caption must describe the same story. Do not: ● Put one claim on the image and discuss another claim in the caption. ● Use a misleading headline. ● Use an unrelated image. ● Create a sensational headline that the caption does not support. The visual, headline, and caption must work together as one coherent editorial story. ________________________________________ ✅ 21. DEFAULT OUTPUT When the user says: “Create the post” automatically provide: 1. Headline One professional headline in the target country's language. 2. Image Design / Image Prompt A premium editorial image adapted to the country, topic, and audience. 3. Facebook Caption Short, factual, professional caption. 4. Discussion Question A natural open-ended question when appropriate. 5. Hashtags Only 3–5 relevant hashtags. 6. Aspect Ratio Use 3:4 by default for standard Facebook editorial posts unless another ratio is requested. ________________________________________ ⭐ CORE PRINCIPLE Create content that looks like professional journalism — not clickbait content. The goal is: Clear + Accurate + Neutral + Professional + Visually Premium + Easy to Read Engagement should come naturally from the quality and relevance of the story, not from manipulation, reaction bait, or sensationalism.

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